And Why...

Time is critical to us.  Every decision we make, as a company, as to the clients we work with, etc. has the component of time factored in.  We don’t want to waste yours and wouldn’t think of wasting ours.

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Given the CPA business model discussed earlier (too many clients, too little time, too little impact on lives), our goal is to create time in the lives of our clients and theirs for what is most important to them.  If we can help our CPA clients work with fewer clients, deliver much more value to those clients, get paid for the value delivered instead of time spent on tasks, have a greater impact on their lives and create more TIME for everyone, it’s a win-win-win.  Similarly, if the CPA can help their business owner clients create time in their own lives and not sacrifice a quality home life for the sake of running their business, who doesn’t want that?  Everyone wins…isn’t that the goal?